Author: Ramdas Shenoy

Ramdas Shenoy is a senior marketing and communications professional with over two decades of working across industries and domains.

We all grow up afraid of being different. I think we all do. When we are young we want to be adults and when we are adults we find people who act childish. The challenge in life is that we always compare ourselves with what others have achieved and feel bad when someone else has achieved more than us. The challenge is to be different, basically, dare to be different. The film HASEE to PHASEE, attempts to do this where the female protagonist Meeta (played by Parineeti Chopra) is different from her orthodox family and though she is an IITian…

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Many a time, we know the power of the subconscious mind which tells us to do something, but we keep giving excuses or rationale of why we cannot do the same. The gut always tells us what is right, but we tend to overpower with the so-called brain and intelligence quotient. When you allow others to write your script of life, they will tend to write the way they would like it to be, and not what you would like it to be. In the movie, this is what it tries to address. The main lead Veera( played by Alia…

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Based on Chetan Bhagat’s autobiographical novel, 2 States is about Krish (Kapoor), a young Punjabi college lad who falls for a zesty TamBrahm. Chetan Bhagat’s story of his marriage, clearly has learning’s on how to impress your boss!! Bosses cannot be a generalist animal, and each boss will have his/her unique characteristics. The movie gives insights on how you could impress your boss, and add a little masala of gender to it and wallah, you have a recipe for impressing your boss. In the movie, it starts off from the IIM-A mess, where a gujju tries to explain the quality…

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Often in organizations, just to protect one’s self-interest, some people will turn a blind eye to the wrong happenings in an organization. The result is a catastrophe where ultimately the organization collapses. On the eve of Karna’s death, Karna asks Krishna, on what was wrong in terms of fighting for a fundamental right to education or being born in a lower caste. Krishna explains to him, that the whole Mahabharata war would not have occurred if those in real power would have stayed true to their conscience and looked at the larger interest of the society. The three people who…

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With political parties trying to leverage the song from Gully Boy, the lyrics of the original song are definitely inspiring and give us some learnings in business and life. I have attempted to give my interpretation of the song. कौन बोला मुझसे न हो पायेगा, कौन बोला, कौन बोला, अपना time आएगा The singer as a protagonist is asking us to remove any negative doubts or beliefs that is holding us against our vision for success and growth. When you doubt your power, we actually give power to our doubts. You actually wander to the dark side of your abilities. Apna Time aayega, is definitely a positive statement of both…

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Impossible is now possible. Most of the brands try to sell hope and instill confidence with the audience or the target group. The latest tagline of BJPs poll campaign is also trying to do that. Though it is trying to tap the various issues like happiness for the middle class, women’s status and rights in the society, ease of doing business and some basic needs like gas connections and electricity, it has clearly identified the target group, who it feels will vote for them. Let us dissect the word Namumkim – means Impossible. This word is both a positive and…

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