Author: Ramdas Shenoy

The trailer of #WonderWoman1984 starring @GalGadot is out and as per #DCComics, her divine origins are rooted in as per Greek Mythology by Zeus. Some interesting abilities include monolingualism, super healing, telepathy, animal empathy, and super breath makes her one of the coolest superheroes on planet earth. Now, look at Goddess Durga, she is seen as a mother whose empathy remains unmatched, and all her weapons  have a great significance to humanity. The Trishul/ Trident – which signifies the three Gunas, piercing anything to death, it encompasses compassion required to conquer and emerge victoriously. The conch—sound can create the universe,…

Dr. Hitesh Bhatt a doctorate degree in Branding in Retail from University of Mumbai. He has around 25 years of experience working with some of India Inc.’s top organisations across diverse sectors including Retail, OTC Pharma, FMCG, Automotive / FMCD, Petroleum Retail Marketing, Consulting, and media. Prior to joining RAI as a Director-Marketing and Communications, Hitesh was Head- Marketing and Communications at TCL – Times Group. He used to also head Marketing and Communication at NHBS, a Future Group company. Dr. Bhatt is also the Editorial Director of the Magazine – STORAI, the Magazine by the Industry for the Industry.…

How has the Dental scene changed in India, over the years? When I started my practice 27 years back in 1982, as a general dentist, then I introduced aesthetic dentistry and cosmetic dentistry in 1990 in India. That time, they were calling me ..that I was a Quack and that there is nothing called as cosmetic dentistry taught in college in India, especially Orthodontist, dentists who put braces – they thought that I am going to take their market. So, I was called as a quack. But, I saw what was happening all over the world. In 1988, I was…

India has got another blot by continuing to commit crime on women. A 26 year old Hyderabd Vet was raped, killed and burnt and India loses another girl to monsters, where the police didn’t respond when the kin went to file a complaint and the ministers are blaming the victim — that she should have dialed 100. And everyone …the state government and the central government is silent. #parliamentraisehyderabad ‘I am Scared’ were her last words— Mantris blame the Victim! Abducted, ravaged and burnt…India Loses another girl to a barbaric attack! #RIPPriyankaReddy Whether it was Sita who was abducted by…

For ages #BlackFridays were used for natural calamities happening on a Friday. It was used to denote the Friday following the #ThanksGiving practice of workers calling in sick on the day after Thanksgiving, in order to have a four-day weekend. As Indian’s since we have already started celebrating #Halloween and without any clue marketers are using #ThanksGiving as one more communication piece, Now we see #Black Fridays entering the Indian market scene. Another western idea borrowed without any rationale. As per Hindus, Fridays are considered auspicious days. Any trader would welcome business on a Friday and is called the day…

#OnlineMarketing — is it really #Science or #Art garbed in a Science attire..like the Wolf in a sheep’s clothing – remember Red Riding Hood?? We know that #Google’s search engine’s revenue came from selling advertisements. Companies could buy paid links to websites that would appear at the top of users’ search results. And Google works as a middleman, connecting websites with ad space to advertisers to get their banners seen. We are told its highly measurable. You pay for whatever works. Today we are told it’s all analytics….all data..Now add a dollop of #AI and #ML to all these and…

The report by LinkedIn– https://bestmediainfo.com/2019/11/only-3-of-digital-marketers-in-india-are-measuring-roi-correctly-says-linkedin/ brings back to the age old quote “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” By John Wanamaker (1838-1922) ….a very successful United States merchant, religious leader and political figure, considered by some to be a “pioneer in marketing” With so many tools floating around in the digital space, where some say that ‘content’ is the king and then you have Apollo Tyres coming up white Instagram #NothingToSeeHere and then we will talk about customer engagement. In pre-digital era, where  marketers used to say that marketing results will take…

How did you venture into the #salonbusiness? Was it a planned move, or were you an #entrepreneur by accident? It started with one of our friends approaching us (myself and a friend of mine, Rohit) with an idea of opening a salon. Back then, both of us were about as far from the beauty space as you could imagine. However, as a gesture of support to our friend, we decided to take the plunge and venture into this industry in 1997. Since then, we’ve gone from strength to strength. The first outlet was in Mulund, and it was a 300…

The recently concluded Maharashtra state elections in India, where the political mockery has led to a state where no one is interested in the common man, the farmer’s plight — where the politicians are trying to plough formulas for the common minimum program but no one is interested in the common man. In Ramayana, Ravana was a king who was only interested to marry Sita, and he sacrificed his brothers, his sons, his kingdom and its people. At no point in time did he think about the wellbeing of Lanka’s people. Chanakya (350 to 283 BCE) advisor to the Mauryan…

Rekha Pallath – Architect, Coach, Software Professional and Singer Donning multiple hats and truly representing the New Age Woman. Can you give us an insight to your life&# it’s journey…how and when did you discover the musical side of you? The first time I performed on stage I was 3 years old, and ever since I have performed in more than 100 shows all over the world. The credit goes to my mom who saw that I had no stage fright and encouraged me to pursue it. Music or singing is a very natural expression of mine, like breathing or…