When watching Krrish 3 was wondering whether In-Film Advertising has really come a long way, or has it diluted the creativity of the film. If you go by the script then from Koi Mil Gaya, to Krrish 3(was wondering when Krrish 1 was released.).
When the brand becomes part of the story, it still makes sense, but when you try to force fit brands in the film script, it actually dilutes the brand. The normal process for In-film advertising involves a screen wise break up and then check out which products could fit in the script. Specific brands are targeted rather than categories. But in the process the film becomes 1 big advertising platform. I
n Krrish 3 from the first scene till the last there were at least 25+ brands that made its presence felt, some that I could recall were
- Bournvita
- Flair Pens
- Air India
- Tata Manza
- SiS
- Tej
- Forever Jewellery
- Hamley
- Akai
- Aaj Tak
- India Today
- Delmonte
- Biba
- Havmor
- Bisleri
- Fortis Hospital
- KGN Water Supplies
- McDonalds
- Macroman
- Presto
- Rado
- Nike
- Mom N Me
- AND
- HSBC
- Yamaha
- Hungama
On top of it, they tried to also promote merchandising options like being part of Krrish team with Krrish bands and masks.
