Marketers are running out of ideas? #BlackFriday

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For ages #BlackFridays were used for natural calamities happening on a Friday. It was used to denote the Friday following the #ThanksGiving practice of workers calling in sick on the day after Thanksgiving, in order

Only 3% of digital marketers in India are measuring ROI correctly, says LinkedIn…challenging the existence of digital media.

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The report by LinkedIn– https://bestmediainfo.com/2019/11/only-3-of-digital-marketers-in-india-are-measuring-roi-correctly-says-linkedin/  brings back to the age old quote “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” By John Wanamaker (1838-1922) ….a very successful United

Artificial Intelligence Vs Natural Stupidity

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There is a lot of techno news that AI is going to take over the world and much regular common-sense stuff is going to be managed by AI. But imagine a scenario where all your

Fighter– Always Wins!

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Prerona Roy, A fire survivor a John Maxwell Certified Coach, Founder of Inspiring Excellence…is a living inspiration for every one. She also gives insights on what it means to be a coach. Q.Your name means