The new year is around the corner and the new mantra will be ‘use digital technology’. From content creation to generating more leads to building thought leadership and sustaining your bottom line, people have already tasted the blood of AI and ML. Earlier digital technologies did not influence the B2B world but now they are influencing this space and B2B business cannot remain ignorant of these trends to make an impact in the market.
I wrote this article so that you can get some insights about future trends more for B2B business for 2024 and hope that the world will not see any more pandemics or new war fronts.
The idea is to keep up-to-date and optimize the go-to-market strategy to meet business needs without losing focus on productivity goals.
Please read on to learn about B2B marketing trends for 2024:
• Trend #1. Personal approach driven by artificial intelligence
• Trend #2. Video will be king
• The #3 Influencers will trend in the B2B world
• Trend #4: Engaging Content
• Trend #5: Self-service shopping mode
#1 AI driven by personal approach
Previously, personalization was a herculean task, but with the AI interface, many communications with customers can have a personal touch, leading to better response and conversions. The idea is that with AI as your work engine, you can have content tailored to a specific customer. According to consulting firm GetSet Labs, AI will help generate better CX, leading to better ROI for your marketing dollars spent.
#2 Video will be king
Earlier videos helped B2C brands communicate, now consumer behavior is adopted by B2B brands as well, where compelling explainer videos could play a role in influencing and reducing the lead cycle for customer conversion. If you can create this impact, your conversion rates could improve by up to 40%
#3 influencers in the B2B world
You can slowly see influencers in the B2B space with technology experts, industry leaders who, if they vouch for your brand, can influence the buying behavior of customers. It is also possible to convert traditional use cases or case studies to be activated in neutral or media forums where influencers can help explain the benefits or benefits or savings that the product offers.
#4 Engaging content
2024 will be the year B2B brands need to have an engaging conversation with the customer. You need to constantly update your content on your website and all other business platforms – social media, use compelling and thought-provoking infographics and inject a story into the conversation.
Be it social media posts, blogs, emails or using chat bots, traditional communication must give way to new age communication that is on the customer side with a clear understanding, nuance and their psyche.
#5 Self-service shopping
A trend previously seen only in B2C could now be part of the B2B world. E-commerce, e-tenders, for standard items providing the same e-shop experience to shoppers and designers who would now like to do e-shopping for engineering/industrial goods as well.
Conclusion
If you choose this B2B marketing trend for 2024, make sure you build an extensive knowledge base, including FAQs, how-to guides, and other resources to empower B2B buyers and encourage them to buy.