Ramdas Shenoy, gives you an insight and some ready templates on how to pitch to your customers over a telephone call.
Sales pitch is your window to the outside world for promoting your product or service. Now, when you do it over a telephone call, it is important, that you should not try to sell a product or service over a telephone call. That would be a wrong expectation to achieve and will frustrate the caller and the customer (who could find it pushy!!) For convenience, I have taken SaaS based CRM offering as an example, but we could actually workout the template and customize it as per your offering you could reach me on ramdasshenoyy@gmail.com for any clarification or guidance)
SALES PITCH TEMPLATE
QUICK INTRODUCTION COLD CALL
Hello, this is [NAME OF THE CALLER] from COMPANY NAME, where we provide [product/ service offering].
I’m calling because, we wanted to check on whether you are looking for a [Reason for calling, state one of the reasons/multiple based on your understanding and customer profile]
- Manufacturing ERP Solution
- Inventory and Purchase Management Solution
- Sales CRM and Lead Management Solution
- Complaint Management Solution
- Attendance and HR solution
- Any other [ please specify]
We understand that you are in the business of manufacturing…….., we would love to offer you Manufacturing ERP solution[based on what they are offering ex- suppose they are into manufacturing, then you mention…. with Manufacturing ERP solution and other business modules]
I’d love to explain to you about the offering in detail and would like to line up a demo call to explain the benefits.
What would be a good time to schedule the call?
Meanwhile, would like to reconfirm your email id (please note down the email in case you do not have one. If you have it, reconfirm it) and who will be participating in the call [ List down the participants]
We will be sending you an email and would like to hear on what you think? Also we would be sharing with you an information gathering sheet, which will help us customize the demo- you could either fill the sheet or we could fill the sheet (if you could nominate someone to share the information)
Have a great day. Goodbye!
INTRODUCTION CALL WHEN YOU HAVE GOT AN ENQUIRY
Hello, this is [NAME OF THE CALLER] from COMPANY NAME, where we provide [product/ service offerinG].
I’m calling because, we understand from [INDIAMART/GOOGLE ADS/JUST DIAL/ EMAIL/WEBSITE/REFERRAL- SOURCE] that you are looking for a [Reason for calling, state one of the reasons given below]
- Manufacturing ERP Solution
- Inventory and Purchase Management Solution
- Sales CRM and Lead Management Solution
- Complaint Management Solution
- Attendance and HR solution
- Any other [ please specify]
I’d love to explain to you about the offering in detail and would like to line up a demo call to explain the benefits. What would be a good time to schedule the call?
Meanwhile, would like to reconfirm your email id (please note down the email in case you do not have one. If you have it, reconfirm it) and who will be participating in the call [ List down the participants]
We will also be sending you an email and would like to hear on what you think?
Also, we would be sharing with you an information gathering sheet, which will help us customize the demo- you could either fill the sheet or we could fill the sheet (if you could nominate someone to share the information)
Have a great day. Goodbye!
REFERRAL PITCH
Hello [Mr. Prospect’s Name].
I am [Your Name] and I’m calling from [COMPANY NAME] where we provide [product/ service offering]. [Referrer’s Name] gave us your reference and suggested we touch base about working together.
[He/She] felt that you’d be interested in learning a bit more about [specific Product/Service].
I’d love to explain to you about the offering in detail and would like to line up a demo call to explain the benefits. What would be a good time to schedule the call?
Meanwhile, would like to reconfirm your email id (please note down the email in case you do not have one. If you have it, reconfirm it) and who will be participating in the call [ List down the participants]
We will also be sending you an email and would like to hear on what you think?
Also, we would be sharing with you an information gathering sheet, which will help us customize the demo- you could either fill the sheet or we could fill the sheet, if you could nominate someone to share the information)
Have a great day. Goodbye!
PARTNER ACQUISITION
When a partner shares with you a target list or individual contact, reach out to them
Hello [name of the customer]
I am [Your Name] and I’m calling from [COMPANY NAME] where we provide [product/ service offering].
We’re working with [Partner Name], and they thought it would be good to connect with you for our [NAME OF THE PRODUCT/SERVICE]a product offering– make sense for us to touch base about
- Manufacturing ERP Solution
- Inventory and Purchase Management Solution
- Sales CRM and Lead Management Solution
- Complaint Management Solution
- Attendance and HR solution
- Any other [ please specify]
We with our Partner [Partner name] will enable your journey of business automation and would like to schedule a demo call so we can talk through it more.
Also, we would be sharing with you an information gathering sheet, which will help us customize the demo- you could either fill the sheet or we could fill the sheet, if you could nominate someone to share the information
I am sending you an email with more information about our company and how our partnership with [Partner Name] can help grow your profits.
Have a great day. Goodbye!